20 YAŞ GENÇ GÖSTEREN SIRRI GİZLİSİ | Ambalaj

The Secret to Looking 20 Years Younger: A Playful Parody of Beauty Ads

click on the picture to watch it on youtube

SONGLINE: Oil of Ulan & Oil of O'Laz

YER: KGV Hell Pass Hospital Exit - Camperdown

+ aus terӧr, consumer culture, interpretive variability, translation drift

0096 OSICreklam | 1:42 | 12 Jun 2021

A playful critique of beauty product marketing, parodying the promotional language often found in traditional ads. The translation process revealed inherent distortions and nuances in language, which highlighted the ridiculousness in the original content. Oil of O'Sıç was a literal objectification, that performed well as a representatıon of superficial care, while challenging the consumer culture that prioritised shallow attributes over genuine well-being.

20 YAŞ GENÇ GÖSTEREN SIRRI GİZLİSİ | Ambalaj

what is the secret to youner looking leather?
this {oil_of_o'sıç
blot twice a day on your face
your fine lines will get lost
and it will make you crust softer
we know that we have to protect our leather from sunlight
but within 15 minutes
on a cloudy day
the {faktard-of-sheiyba rays
will harm your leather
and you will die younger
what can you do?
use this new {anti-faktard lotion
look at this clinical traveling magnifying glass test
when this new {anti-faktard-of-sheiyba
is combined with {oil_of_o'sıç
not only keeps your leather looking young now
but also from these early killer
{faktard-of-sheiyba rays, it also protects
for all of your single days
and it's name?
{oil_of_o'sıç_anti-faktard-of-sheiyba_protection_lotion
proof we can help you live longer
the secret for younger appearing leather

~iD-ENTity

~ My Name Is Ayça, get used to it

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